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Monday, 6 October 2014

BBC iPlayer introduces the 30-day catch-up option



From today audiences will now be given 30 days to catch-up with their favourite BBC TV programmes on iplayer.

Since it launched in 2007, BBC iPlayer has offered viewers seven days to catch-up with their favourite BBC programmes. By increasing programme availability to 30 days, audiences can watch and listen to more of the BBC content they love, whenever and wherever they are.

BBC Director-General Tony Hall said of the news, "BBC iPlayer pioneered online viewing. It is recognised as not just the first, but the best service of its type in the world. It offers amazing value. But we want to go further. That’s why we began reinventing iPlayer earlier this year with a brand new redesign and features. Extending the catch up window to 30 days now makes the best value on-demand service even better. We have a fantastic autumn schedule and the public will now have more opportunities to watch the shows they love.”

The new 30-day window will give audiences more opportunties to catch the best of the BBC's autumn schedule including gangster drama, Peaky Blinders, the second series of hit thriller The Fall and Brian Cox's Human Universe.

BBC One smash hit Happy Valley is one example that saw a huge 154,000 searches in the three weeks after it became unavailable on BBC iPlayer. With the increased 30 day window, audiences will have even more time to catch up on their favourite shows, when it suits them.

Ralph Rivera, Director of Future Media, BBC, said: “There is a huge demand to make programmes available for longer on BBC iPlayer – as we continue to see people search for their favourite programmes after the seven day catch-up window. Whether it’s on the bus on their mobile – or on their tablet in bed at night, I’m really pleased that we’re able to give our audiences longer to watch and listen than ever before.”


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