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Monday, 4 January 2016

BBC Three: The new logo explained.

Ahead of its move to a fully online platform, BBC3 have revealed a new look logo for 2016.

Nikki Carr, Head of Marketing at the channel has said "The new icon works equally as well on a TV as it does on a smartphone or tablet. It works as an app icon and digital on screen graphic.

This is part of the biggest change new BBC Three is undergoing. We are going to spend 20% of our budget on different types of content that is not traditional TV. This could be anything - short form, blogs, animation, picture led stories. And for the first time this will be daily, delivered to you via new products we will launch soon. In the future we will still have the same amount of long form TV but a raft of new digital content as well. Content produced by us, by partners in news and sport and by production companies." The channel will make the leap from television to its new online home in early February and they've released a new trailer to show what we can expect when they make the move.



They include a new documentary from Jim Chapman exploring the popularity of Vloggers on youtube, a new series of comedy Cuckoo and the return of People Just Do Nothing. Meanwhile, Sky recently announced plans to take over as the home of long-runnng BBC Three series Don't Tell the Bride. It was also confirmed last year that ITV2 were to be the new home of shows like American Dad, Family Guy and new animated comedy Bordertown. 

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