What was it about?
A bunch of advertising’s finest go back to the 1970s and try to come up with a campaign to flog space hoppers and jeans.
What to say if you liked it.
A great concept taken seriously by the players, and well executed with authentic music, clothes and atmosphere.
What to say if you didn’t like it.
Adland tries to blow hot air into a rubber toy which was crap the first time round.
What was good about it?
• We loved creative director Paul, who ran the project. Scottish, hard as nails and doesn’t suffer fools gladly.
• The ad agency name, and the receptionist’s attempts to get it right on the phone. Seven names all beginning with T – Seven Ts – geddit?
• Nicole, one half of the youngest and most inexperienced team of ad people. Full of duff ideas, slammed by the boss the whole time, but a real sweetie.
• The look of the office and the 1970s touches – they can smoke!! The attention to detail and the clever balance between the time spent on the 1970s aspect and the job in hand.
• Some reasonable 70s tunes from Led Zep, Earth Wind & Fire and, er, the theme from Shaft.
What was bad about it?
• It took a bit of time to get going, with most of the first part devoted to everyone meeting and saying how good they looked.
• Joe the teaboy – he just went around moaning and sticking his oar in where he wasn’t wanted. We were fed up with him by half time; his colleagues started to find him annoying towards the end. I don’t see a bright future for the lad.
• The black and white sequences looked as though they’d been shot on video rather than film – bad because video wasn’t around in the 1970s.
All in all though, I’ll be watching it again next week.