BBC Three has today announced that it will begin premiering all scripted comedy on BBC iPlayer from the end of August.
Kicking off with the second series of Jack Whitehall’s Bad Education, viewers will be able to enjoy their favourite BBC Three scripted comedies on BBC iPlayer seven days before they are broadcast on TV. With BBC iPlayer now available on over 650 devices and platforms, this gives viewers even more chance to catch their favourite programme whenever and wherever they want to – at home, at work, or on the go.
Today’s announcement builds on BBC iPlayer’s strategy to experiment and showcase more content within the service in 2013. In February, the BBC announced a separate trial which will see it premiere 40 hours of programming from other BBC channels on iPlayer – including Peter Kay’s Car Share. And, earlier this month, BBC Three launched its latest batch of Comedy Feeds available to audiences exclusively via BBC iPlayer.
Zai Bennett, Controller of BBC Three, says: “BBC Three audiences are digitally savvy, and view our programmes in a number of different ways online and on the go. We’ve already been experimenting with online content, starting with the hugely popular Comedy Feeds, now in their second season and with a third in the pipeline. Premiering our scripted comedies on BBC iPlayer is an obvious and exciting step forward for BBC Three, and yet another innovative way to give our viewers more choice in the ways they can enjoy our programmes.”
Victoria Jaye, Head of BBC TV Content Online and IPTV, says: “We want to use BBC iPlayer to maximise audiences’ discovery of BBC programmes and increase the time they spend with the BBC. Forty-two per cent of viewers who to come to BBC iPlayer today do so without anything specific in mind to watch, and over a third are happy to try new and different content. This presents a fantastic opportunity to use BBC iPlayer as a complementary platform to schedule broadcast programmes in new ways, and innovate with content that showcases fresh UK talent. We’re incredibly excited to see how audiences respond to premiering BBC Three scripted comedies on BBC iPlayer, and to our separate trial to premiere a small number of programmes from other BBC channels.”