Did we like it?

Cheap’n’nasty people deserve to have cheap’n’nasty programmes made about them – and they sure did in this case, a series following “life” at Jonathan Lipman Ltd.

What was good about it?

• It may, but probably won’t, serve as a warning to people who want to be famous but have no talent. Their destiny is hanging around in tacky nightclubs with tattooed blobs and orange slappers, or pretending their in-laws’ home is there own so they can be photographed sitting on a sofa, or jumping in the air while waving a hose and showing off their legs. Beware.

What was bad about it?

• The tension and excitement was utterly absent. How late would Paris Hilton be for her £30,000 appearance at a London nightclub? (Very) How many faces could Imogen off Big Brother pull during a photoshoot with her footballer boyfriend? (Many) How excited could Bianca Gascoigne get while posing for tawdry lads mag photographs at a Manchester carwash? (Very)

• Jonathan (a handshaking ego on spindly legs with a spiky hairdo) and his cohorts in the agency appear to dervive some satisfaction from massaging the egos and being at the beck and call of imbeciles who are famous/fatuous for being famous. The fawning over Paris Hilton was especially sickening. Have these people no shame? Or brains? (None at all)

• That hopeless X factor girlband, Hope, were in it.