Dave has announced a new three-part comedy written by Gillian Roger Park and starring People Just Do Nothing star Hugo Chegwin alongside TV chef and grime artist Big Zuu, in his first television acting role, with Fran Mills (Harlots), Alexa Davies (Dead Pixels), Lucia Keskin (Chi with a C) and Mark Silcox (Man like Mobeen).
Sneakerhead is a contemporary workplace sitcom shining a light on young working life in Britain. Set in Peterborough, Russell (Hugo Chegwin) is one of the many long-suffering employees of Sports Depot. He is a certified sneakerhead, working there for the love of the trainers – he certainly isn’t there for the money. The sitcom follows the hopeless, underpaid, demotivated but ultimately funny as hell working life of youth, cemented by camaraderie, and an ironic sense of flogging massive sports brands when they have no interest in sport.
Hugo Chegwin said,
“So excited to be doing this show with some super talented people. I feel like a competition winner!”
Big Zuu added,
“I’m very gassed to be a part of Sneakerhead and to be working with Dave again. This is a first for me, venturing into acting, so I’m really excited to get started!”
Sneakerhead is commissioned for UKTV by Sarah Asante, commissioning editor, comedy and ordered for Dave by Cherie Cunningham, channel director and Pete Thornton, head of scripted. Richard Watsham is director of commissioning for UKTV and Steve North is genre general manager, comedy and entertainment. Sneakerhead is directed by Simon Neal (Chewing Gum, Youngers) and produced by Steve Monger. Executive producers for Roughcut Television are Alex Smith and Ash Atalla.
The series joins a host of new comedy on Dave in 2022, including The Island, hosted by Tom Allen, recently announced We Are Not Alone, and returning series’ Mel Giedroyc: Unforgivable, Hypothetical and Meet The Richardsons.
Sneakerhead will air on Dave and UKTV Play in 2022.