It’s Now Or Never, ITV1

by | Jul 22, 2006 | All, Reviews

Did we like it?

We watched this new Saturday night entertainment show fully expecting to come up with a cleverdick one-word review – “Never” – but we ended up loving it.

What was good about it?

• Certainly not the premise – member of the public gets the chance to make an announcement to a loved one via a tacky song and dance routine in a public place – but the programme struck lucky with its subject – Alex Cowan, the only sweet-natured Glaswegian who looks like a slightly chubby David Beckham

• Phillip Schofield avoided naffness in his presentation and it added to the show when he got more and more emotionally involved in Alex’s extravagant proposal to his girlfriend Angela.

• The look on Angela’s face when Alex turned to her on a canal boat and started singing A Million Love Songs

• The look on Angela’s face… when other passengers joined in… when the boat stopped and Alex took to a stage at Camden Lock … when Alex cavorted with 60 dancers …when she was whisked on to the stage to receive Alex’s proposal

• We loved the experts – choreographer Leigh Miles and vocal coach Mary Hammond

What was bad about it?

• We fear this may herald a spate of feelgood shows. No, thanks. We don’t want to turn soft.

• A Million Love Songs is only slightly less appalling than Angels

• The song and dance number was cringeworthy but we’ll forgive Alex as the man did get his girl

• We cried a bit and failed to convince our partner that it was a touch of hay fever

Luke Knowles

Luke Knowles


Editor of the website and host of the podcast. A general TV obsessive. I've been running the site since 2008 and you can usually find me in front of the TV. My Favourite show of all time is Breaking Bad with Cracker coming a close second. I feel so passionately that television can change the world and I'm doing my little bit by running this site. You're Welcome!


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