The Apprentice: Wearable technology makes for great TV.

by | Oct 15, 2014 | All, Reviews

So… wearable technology. The smart watch has already been done, and despite Solomon’s wicked smart notion for light-em-up leggings, this week, the boys designed (hahaha) a grim sweatshirt that might be filming you while you’re having a boogie in a dimly lit nightclub, while the girls – freshly renamed team Tenacity – came up with a swanky little black jacket that did just a bit too much.

Episode two of series 10 was a feast for the senses, from Robert and his whiff of ginger beard recoiling in horror as Surallan pointed a digit at him and strongly suggested he take charge of task two. Hilariously, the floppy-haired eejit chose to sidestep the thinly-veiled command, leaving Nick Hewer mightily amused and viewers counting the minutes to the boardroom.

In the meantime, wild-eyed Scot Scott took the reins of Summit, assuring everyone he knew what was required as he’d been to a conference on wearable tech a couple of weeks’ previous to the competition. You could almost hear a sigh of relief run round the table, but it was cut short by the discovery that Scott liked nothing more than to hear the sound of his own voice, usually saying helpful things like “No, no, no, no, no, no, no” or “Guys, guys, guys, guys, guys”. You get the picture.

Meanwhile, chez les femmes, poor Nurun was shanghaied into taking charge and promptly proved she was the least capable of the women – but at least Sarah kept her mouth shut this time. Despite their best efforts, the girls came up with a reasonable idea: a little black jacket that regulated your temperature, charged your phone and provided a handy landing strip for small airplanes.

Daft as it sounds, it wiped the floor with the boys’ grey sweatshirt with ‘on air’ stuck on the front of it in crap-looking cabling, a red led and a small camera. Creepy much?

As grimly fascinating as the design process was, things got really interesting when it came to the pitches: would-be clients were a sports clothing chain, a department store and an online retailer.

Daniel, the king of selling, if his CV is to be believed, shot himself and his team magnificently in the foot on several occasions, by not only agreeing with the client when they pointed out their sweatshirt’s many flaws, but also by admitting he wouldn’t wear the thing in public. OOOPSIE!

No matter how many times he tried to take it back, nothing could stop Aussie Mark from looking like a dingo had eaten his teddy bear, while James took the chance to stick the knife in Daniel and give it a good twist in the boardroom later.

Daniel’s foul-up left Nurun looking merely inept as she delivered possibly the least convincing pitch in the history of humankind. Yet, despite everything, the girls scraped an order for 250 of their jackets from one client. The boys? A big fat nada.

Unsurprisingly, Surallan wasn’t impressed with Robert and laid into him. But before the fop could get into his stride, he was gone – fired before we ever got the chance to find out why he thinks no socks is a smart move.

It was left to Scott, who became increasingly petulant and sneery with every passing minute, Desperate Dan and a frankly astonished Solomon to fight for their places in the competition. Surallan was never going to get rid of Solomon – those puppy-dog eyes will save him a few times yet, while Daniel came within a bum-squeak of packing his bags. Inevitably it was Scott and his crap project management that got the boot, and although he assured us all Surallan had made the wrong choice, we can’t help but wonder if he can’t see the woods for his ego…

Tool or Talent: A Guide to This Year’s Candidates – Task 2


Felipe – who? – Tool

Steven – Mr Invisible – Talent

Daniel – oh dear, oh dear, oh dear… –Tool

Sanjay – still no clue who this guy is – Talent (for now)

Solomon – should have been more forthright about his sporty leggings – Talent

James – Mouthy git and Daniel’s nemesis? – Talent

Mark – Sulky – Tool

Robert – Fired

Scott – Fired


Sarah – Non entity – Tool

Ella – Meh – Tool

Bianca – ducked right out of this one – Tool

Jemma – Mrs Perky, came up with the team’s new name – Talent

Lindsay – Stayed in the background, but everyone noticed – Tool

Lauren – Whingey but not a bad day at the office – Talent

Nurun – pushed into being project manager – Tool

Pamela – Didn’t even register she was in the room – Tool

Katie – her tiara slipped this week – Talent

Roisin – conspicuous by her absence – Tool

The Apprentice Continues Wednesday at 9.00pm on BBC ONE

Read our review of Week 1

Contributed by Scheenagh Harrington

Luke Knowles

Luke Knowles


Editor of the website and host of the podcast. A general TV obsessive. I've been running the site since 2008 and you can usually find me in front of the TV. My Favourite show of all time is Breaking Bad with Cracker coming a close second. I feel so passionately that television can change the world and I'm doing my little bit by running this site. You're Welcome!


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