What’s it all about?
To celebrate the 50th anniversary of marketing research, Al Murray presents a comparative analysis of how we lived in 1954 and the present day.
What to say if you liked it
An illuminating exercise in the differences that have evolved in 50 years of our great nation.
What to say if you didn’t like it
A mind-crippling, tortuous crawl through a swamp of statistics which further vexes through a swarm of mundane mini-documentaries.
What was good about it?
• Al Murray did what he could with an exceptionally dry script that was marginally less entertaining and informative than listening to a class of schoolchildren read all their times tables out in monotonous repetition for one-and-a-half-hours. We were even pleading for the infuriating oasis of ring tone adverts as an antidote to the toxic stupor.
What was bad about it?
• There was nothing new or surprising contained in any of the statistics you wouldn’t already be aware of through reading the newspapers over the past decade.
• Some hackneyed revelations include mothers now work more than they did in 1954, there is more tolerance of racial diversity and people value the institution of marriage less than they did 50 years ago.
• The documentaries to illustrate the findings were unremarkable, largely because they focused on unremarkable people demonstrating unremarkable social trends. And the modern subjects tried far too hard to be interesting including Emily the ethical shopper who faces a weekly dilemma as “you can’t get organic leek”, and a degenerate materialistic man who believes the pinnacle of human ambition in receiving gifts is a camcorder and so goes sky diving in search of a higher purpose for his sorry existence.
• It was brimming over with the dubious marketing speak that has seen calls, at least from these quarters, that those using phrases such as “We define ourselves with what we do with our leisure time” should become a statistic themselves in the form of a simple etching on a gravestone at their local cemetery.